SnapOne offered a connected suite of apps that helped families stay safe, keep content in sync, and enjoy media across devices. I led UX and visual design to create a unified experience that still respected the strengths and constraints of each platform.
Each app had started life on a different platform with its own patterns and visual language. As the company grew into retail channels and new devices, the experience felt fragmented. The team needed a brand‑consistent UX that could scale from phones to desktops and set‑top boxes without confusing users.
- Unify visual language and interaction patterns across three distinct apps.
- Support complex tasks like location sharing, backup, and media playback without overwhelming non‑technical users.
- Ensure the experience felt trustworthy and family‑friendly while dealing with sensitive data.
I created a shared design system that expressed brand, motion, and interaction decisions across platforms, then worked with engineering to translate those decisions into native patterns.
- Defined core primitives—color, typography, iconography, spacing—and applied them consistently across apps.
- Mapped key cross‑app journeys (e.g., “set up a new device,” “find a family member,” “resume media”) and removed friction points.
- Collaborated with product and support to simplify settings, permissions, and onboarding flows.
- Provided platform‑specific specs for iOS, Android, desktop, and TV so each felt native but still recognizably “Snap.”
Because the apps dealt with location data, backups, and family information, trust was a core design requirement.
- Introduced clear, plain‑language explanations for what data was used and why.
- Designed permission prompts that explained value before asking for access.
- Ensured critical actions—like wiping a device or changing tracking settings—had clear affordances and confirmation steps.